aspire food

About us

We make food the world loves: 100 brands. In 100 countries.
Across six continents.

Serving Up Food the World Loves

From iconic brands, like Cheerios, Pillsbury and Häagen-Dazs, to brands you have yet to meet, we’ve been serving up food the world loves for 155 years (and counting).

Food Worth Loving

How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate us into the future as an innovative company that stands for good.

Quick Facts

  • General Mills developed many firsts,
    including the black box, Nerf balls,
    the gold standard in food safety, and,
    allegedly, the first singing radio ad
    — shout out to Wheaties.†

  • General Mills World Headquarters is
    located just a few miles from
    where the company was founded, in
    Minneapolis, MN, USA.

† A Look Back on 150 Years

  • Today our portfolio is made up
    of Cheerios, Pillsbury, Betty Crocker,
    Nature Valley, Old El Paso, Blue
    Buffalo, Häagen-Dazs and many
    more, representing $18.1B+ in retail
    sales worldwide.

Invention of the puffing gun blasts off our cereal business

Preparing the Pillsbury Doughboy for his first commercial

Invention of the puffing gun blasts off our cereal business

Preparing the Pillsbury Doughboy for his first commercial

The proof is in the pudding

Explore the awards and recognition we’ve received that showcase our commitment to standing for good:

  • America’s Most Innovative Company,
    Fortune 2023

  • America’s Most Responsible
    Companies, Newsweek 2022 and
    2023

  • Greater Toronto’s Top Employers,
    Canada Top 100 Employers 2023

  • World’s Best Employer, Forbes 2022

  • Best Places to Work for LGBTQ
    Equality, Human Rights Campaign
    2022
  • Military Friendly Employer Silver,
    VIQTORY 2022

  • 100 Best Corporate Citizens, 3BL 2021
    and 2022

  • 100 Best Companies, Seramount 2021
    and 2022
    • Diversity Best Practices Leading
      Inclusion Index, Seramount 2021 and
      2022
    • Best Companies for Dads, Seramount
      2021 and 2022
    • Best Companies for Multicultural Women, Seramount 2021 and 2022
    • Top Companies for Executive
      Women, Seramount 2021 and 2022
    • Great Places to Work Institute
    • Australia Great Place to Work, 2021
    • India’s Best Workplaces for Women in 2021 and 2022
    • Top Workplaces in Brazil, 2022
    • Asia’s Best Workplaces, 2021

Our values

It is important that our values are reflective of who we are and who we want to aspire to be. That is why at General Mills we co-created our values with our employees. Our four core values guide our decisions and actions.

Win Together, we compete to lead though shared goals, teamwork and heart.

Continuously Innovate, we never stop learning, evolving and exploring to stay ahead.

Champion Belonging, we respect and include all voices, ideas and perspectives.

Do the Right Thing, All the Time, at our core we preserve and grow the trust we’ve earned from our consumers, customers and communities.

Our Commitments

Better Every Day

harry

We make food that’s affordable, accessible and meets a variety of needs.

Nancy

We will advance regenerative agriculture on 1 million acres of farmland by 2030.*
 

Our People

We bring together remarkable people, bonded over our love for food — all are welcome in our kitchen.

Blogs

See what we’re cooking up

Get the latest on company and brand news, financial performance, sustainability reports and more.

History

Reuniting over the red spoon

A Betty Crocker reunion brings seven decades of talent back where it all began – in the Betty Crocker Kitchens

Giving Back

General Mills Big G Cereals continue fight against childhood hunger

#BigG4Good: General Mills builds on FNCE success to champion accessible, affordable nutrition and make more believers in the power of cereal.

Giving Back

Strengthening hometown communities through philanthropy and volunteerism

Ichigo Tokyo Crepes, a women-owned small business that is bringing Japanese sweet food culture to Minnesota, gets a little help from GoodWorks, a General Mills pro-bono volunteer program that connects employees with entrepreneurs in the Twin Cities.

Food

Mott’s Fruit Flavored Snacks and Eva Longoria team up to launch Snacks & Stories

The Mott’s Snacks & Stories mobile library is bringing stories to life in book deserts across the U.S. this fall.

Food

Wheaties’ iconic box gets a Super Hero makeover

Orange turns to red as Wheaties features Marvel’s Spider-Man 2’s Peter Parker and Miles Morales on box.

planet

General Mills and Walmart join forces to advance regenerative agriculture across 600,000 acres by 2030

The collaboration will seek to support farmers in practices that aim to improve soil health, water quality and carbon sequestration across their shared value chain.

Food

Mott’s Fruit Flavored Snacks and Eva Longoria team up to launch Snacks & Stories

The Mott’s Snacks & Stories mobile library is bringing stories to life in book deserts across the U.S. this fall.

planet

Wheaties’ iconic box gets a Super Hero makeover

Orange turns to red as Wheaties features Marvel’s Spider-Man 2’s Peter Parker and Miles Morales on box.

planet

General Mills and Walmart join forces to advance regenerative agriculture across 600,000 acres by 2030

The collaboration will seek to support farmers in practices that aim to improve soil health, water quality and carbon sequestration across their shared value chain.

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